How Parex used geolocation and device data to improve DOOH performance
Parex won Best Use of Technology in OOH at the Drum Awards for Digital Advertising APAC 2022 for its recent outdoor digital campaign for its sink faucet brand, InSinkerator – Multitap. Here, dive into the strategy behind the success. Home and kitchen appliance supplier Parex Industries has partnered with programmatic advertising company Aquire and digital …
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