Brands

Meta and Crocs among the fastest growing brands in 2022

Meta and Crocs among the fastest growing brands in 2022

Despite a rocky year for the company, Meta (META) is the fastest growing brand among all adults in the United States, according to a new report from Morning Consult. Meta, the parent company of social media platforms like Facebook and Instagram, is particularly popular with Gen Xers and Baby Boomers and has seen its purchase …

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Why the Stories Format is Transforming Mobile User Engagement for Brands

Why the Stories Format is Transforming Mobile User Engagement for Brands

Audiences are increasingly looking for interactive, personalized, full-screen experiences on mobile. So how can brands amplify engagement with a new type of mobile marketing channel, stories? The way we consume technology is changing rapidly and marketers are struggling to keep up. Mobile phones are now one of the most popular ways to shop online, with …

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