AdExplainer: What you need to know about device fingerprinting |  Ad Exchange

AdExplainer: What you need to know about device fingerprinting | Ad Exchange

For more than a decade, the ad tech industry has attempted to replace the term “fingerprinting” with euphemisms, such as probabilistic modeling. But too bad for ad tech, because the term stuck. All of the major browser and mobile operating system makers – primarily Google and Apple, with a bit of Mozilla and Microsoft in …

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