The agency will lead brand building and growth efforts for the Global Challenger brand in the United States and Canada
NEW YORK, December 7, 2022 /PRNewswire/ — mSix&Partners today announced that it has been named the North America go-to media agency for fast-growing smartphone maker OnePlus. The agency will lead all aspects of the OnePlus media program, including strategy, planning, investment, and data/analytics in support of the company’s brand building and growth efforts in the United States. and Canada markets. Founded in 2013, OnePlus has grown from a small team of tech enthusiasts to a global electronics manufacturer with a full line of Android-based smartphones, wearables and accessories. OnePlus officially hit the North American market in 2018.
mSix&Partners was selected as a media AOR for its ability to drive outsized results for tech brands and challengers, as well as its proficiency in developing creative, audience-driven media strategies that resonate with today’s buyers. . This mission reflects OnePlus’ growth ambitions for the US market as it seeks to expand its footprint with US consumers, retailers and mobile carriers. The OnePlus line is currently available at T-Mobile and Metro by T-Mobile and the company offers unlocked 5G smartphones that can be used on other major US wireless networks, including Verizon and AT&T.
“OnePlus is poised to become a major player in the US smartphone market with its popular flagship OnePlus 10 Pro and its wide range of smartphones and wearables,” said Kim SivilloCEO, North America at mSix&Partners. “The company has already carved out an enthusiastic fan base of tech insiders here in the United States and we are thrilled to be entrusted with the mission of establishing the brand’s presence with a wider range of mainstream consumers.”
The win builds on a year of rapid growth for mSix&Partners North America with double-digit revenue growth fueled by organic growth from existing customers as well as new contracts, including biotech start-up Evolved by Nature.
“mSix&Partners brings an intensely knowledgeable view of the modern shopper along with deep expertise in developing intelligent media solutions that connect with consumers and deliver meaningful business results,” said Jay Liu, marketing manager at OnePlus. “We look forward to working together to grow our brand presence and market adoption in the United States and Canada.”
Known for its tight-knit community of tech enthusiasts, gamers, and Gen Zrs, OnePlus is one of the world’s fastest growing smartphone brands with global growth of 15% year-over-year in first half of 2022. The company’s 5G flagship, the OnePlus 10 Pro, features a second-generation Hasselblad mobile camera and has been praised by reviewers for its design, battery life and power treatment. To support its growth in the North America market, OnePlus has doubled its workforce in the region over the past year.
About mSix&Partners North America
mSix&Partners North America is proud to be part of one of the fastest growing media agencies in the world. With over 40 offices worldwide, mSix&Partners is backed by WPP, the world’s largest communications agency network, and adopts a unique ownership structure between The&Partnership and GroupM. We are propelled by these partnerships to go Further, faster for our customers. A digital native with expertise across all addressable and traditional media channels, mSix&Partners is designed for the modern media landscape offering hands-on management at all stages of the media process.
OnePlus is a global mobile technology company that challenges conventional concepts of technology. Created around the “Never Settle” mantra, OnePlus creates exquisitely designed devices with superior build quality and high-performance hardware. OnePlus strives to cultivate strong bonds and grow with its community of users and fans. For more information, visit OnePlus.com.
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