MOUNTAIN VIEW, Calif., November 30, 2022 /PRNewswire/ — Bloomreachthe world’s leading Commerce Experience Cloud, today announced Bloomreach Discovery deepened its artificial intelligence (AI) capabilities with easier customization of its search algorithms. With these new enhancements, users will be able to create product discovery experiences optimized to generate revenue based on their customers’ unique buying habits.
“Bloomreach has been a pioneer in business research for over a decade,” said Raj De Datta, co-founder and CEO of Bloomreach. “We have always believed in an AI-based approach, combined with simple tools that allow users to tailor search and category results to their own goals. With our latest release, we are going even further than the solution uniquely approach other e-commerce search solution offerings, allowing companies to tailor the product discovery experience to their business needs.”
Most search engines today treat “e-commerce” as a single use case. Whether it’s an e-commerce site for a direct-to-consumer fashion brand or a B2B retailer, the same algorithms determine the results a customer will see when searching for an item. In reality, every business needs to prioritize different search results in order to generate maximum revenue, taking into account customer buying habits and product assortment. For example, a B2B distributor should show specific results (a customer will only buy spare parts for a specific machine), while a D2C fashion brand can use broader results to inspire a different or additional purchase ( a customer looking for a black dress may also be interested in a black skirt on sale).
With the new enhancements, Bloomreach has optimized its ranking algorithms with the aim of improving rankings on torso/tail queries, especially when using segment-based personalization, and giving greater influence to merchant rules on category pages without a lot of user behavior data.
Bloomreach Discovery customers will also be able to selectively apply different Bloomreach algorithms through dashboard commands. These prebuilt intelligent algorithms allow search product managers and merchandising teams to customize Bloomreach’s AI to accelerate revenue growth for their specific business goals. Algorithms can be applied to different parts of the site or the entire experience, and those who want to further customize through a team of developers will have API-level controls for this. This leads to increased efficiency for sales teams, increased relevance for customers, and increased revenue for businesses.
Major companies around the world report double-digit growth income increases with Bloomreach Discovery’s balance between AI automation and merchandiser control. Learn more about his abilities today.
About Bloomreach
Bloomreach is the world’s #1 Commerce Experience Cloud, enabling brands to deliver customer journeys so personalized they seem like magic. It offers a suite of products that drive true personalization and digital commerce growth, including: Discoveryoffering AI-powered search and merchandising; Contents, offering a headless CMS; and Commitment, offering leading CDP and marketing automation solutions. Together, these solutions combine the power of unified customer and product data with the speed and scale of AI optimization, enabling revenue-driving digital commerce experiences that convert across any channel and every journey. Bloomreach serves more than 850 global brands, including Albertsons, Bosch, Puma, FC Bayern München and Marks & Spencer. For more information, visit Bloomreach.com.
Media Contact:
Michelle DeMaio
Bloomreach
Business communication
michelle.demaio@bloomreach.com
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SOURCEBloomreach
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